What’s the relationship between Intel and Dere?

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3. Intel and Dere’s relationship


Dere laptop is a local notebook computer brand in China, and it is also a notebook computer manufacturer that supports ODM/OEM. In addition, they also produce basic laptops for other OEMs, and OEMs in turn customize laptops for their customers. Dere’s mid-range and low-end business series are widely known. The Dere brand has service centers in the Philippines, Singapore, China, France, and the United States.

All of Dere’s technologies are developed by China itself, and the place of production is in China’s “Hardware Silicon Valley” Shenzhen, China. Shenzhen is the world’s factory for electronic products. About 90% of the world’s electronic products are produced in Shenzhen. Shenzhen’s Huaqiangbei is the “First Street of China’s Electronics”, and it is also a place of global technology fashion. On November 23, 2009, Dere was born in this electronic paradise. After 12 years of development, Dere has grown from a 1,000-square-meter production workshop with 50 workshop employees and a production capacity of only 5,000 units/month to the current December 2021. It has 6000 square meters, 500 workshop employees, and 15,000 units/month. Monthly production capacity.

The main product in 2021 is a thin and light notebook with large size of 15.6 inches and a small frame. Dere-branded laptops are generally cheaper than laptops from well-known brands such as Apple and Hewlett-Packard. Dere laptops are cheaper because you can choose to customize a laptop even without a pre-installed operating system. This saves you the cost of purchasing a Microsoft Windows license. In addition, the laptops produced by Dere manufacturers are the most basic laptops that can be configured with different hardware. The end-user decides which components to use.


Intel is an American company that focuses on the development of CPUs. The United States is the world’s largest manufacturer of personal computer parts and CPUs. Intel is a global leader in the semiconductor industry and computing innovation. Intel provides microprocessors to computer system manufacturers such as DERE, Lenovo, Hewlett-Packard and Dell. Intel also produces motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other communications and computing-related equipment. Since Intel entered China in 1985, it has been committed to supporting the development of China’s IT industry and growing together with China. So far, Intel has set up 16 branches and offices in mainland China, with more than 6,000 local employees, and direct investment in China close to US$4.5 billion. China has become Intel’s largest investment outside the United States and the most complete set of institutions. market. Intel is transforming into a data-centric company.

In 1968, Intel was founded, Robert Noyce served as CEO, Gordon Moore served as Chief Operating Officer (COO), and Andy Grove subsequently joined. In 1971, Intel introduced the 4004, the world’s first commercial computer microprocessor. In 1981, the Intel 8088 processor became the world’s first personal computing device. In 2003, Intel launched the INTEL mobile technology in China and the world simultaneously, which provided an unprecedented mobile extreme notebook user experience, completely free from the shackles of “wireless freedom” centralized computing and communication integration experience.

Intel’s R&D personnel have established good strategic partnerships with Chinese software suppliers, equipment manufacturers, and local companies, and have extensively developed cooperation with universities and governments to support the development of R&D projects and cultivate future technologies Talent

3. Intel and Dere’s relationship

Intel and Dere are strategic partnerships. The original intention of Intel was to make computers popular among millions of households, but for the low-end market, Intel has been working hard to develop. However, in recent years, many countries have supported and advocated “energy saving and emission reduction”. Intel has paid more attention to the low-end CPU and GPU market, especially the low-energy, low-emission and low-power computer market. . This coincides with our goal of dere to benefit the general public, so we have conducted in-depth cooperation and launched a Dere brand computer. On the basis of low power consumption, it has stronger battery life and better performance. Make the best cost-effective product at the price.

All Dere laptop CPUs use Intel’s CUP. The GPU in the Dere laptop DG1 model is Intel® Iris® Xe MAX Graphics/Frequency: 1650 MHz Max/Memory size 8GB. Preliminary performance tests show that Intel’s first Iris Xe Max, the independent graphics processor for notebook computers, has greatly improved its performance compared to the graphics card built into the chip giant’s latest Tiger Lake CPU.

This Intel XE MAX graphics card was released for the first time in China on December 31, 2020. Dere not only has good sales in the Chinese market, but after expanding to overseas markets in 2020, it has begun a rapid attack on the markets in Southeast Asia and the Middle East, and sales have maintained rapid growth. Dere won the Business Model Innovation Award from Intel in 2020 and 2021. This is an affirmation of Dere’s notebook products and the entire business model of DERE.

Dere won the Business Model Innovation Award from Intel in 2020 and 2021.

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